Logo File Types

Don’t I just need a logo?

Nope, sorry. You need a whole suite of logos, consistently designed and set to industry standards.

Have you ever seen a pixilated logo and cringed?

That is why you need to be provided with a set of well labelled logos, neatly set up in folders, & armed with a brand guide so you know when and why you need each file type.

That’s standard for me, even in my start-up brand packages.

vector : .ai | .eps | .pdf | .svg

raster : .jpg | .png

stacked

landscape

colour : cmyk | rgb | pantone

reversed colour

mono: white | black

And your logo needs buddies like a submark & favicon.